Sam Iles leads Aiviq's operations in North America, having been appointed in 2025. With extensive experience at Alpha FMC, a leading global consulting firm for financial services, Sam brings deep client data expertise and a proven record of success with major institutions, helping lead Aiviq in the region.

He reports to Lee Griggs, CEO and Global Head of Aiviq, while continuing to oversee Alpha FMC’s global Agency business.